Objectives
The objectives of this project from my final term in Design Formation was to design a brand identity and develop graphic standards by independently complete a self-initiated design project to meet professional development goals. To develop a cohesive and strong brand by designing multiple applications in a coherent manner that clearly communicate the brand essence and statement.
Rationale
For this project, I developed a brand identity that authentically represents my experience as both a designer and content creator. The choice of using my long-standing internet alias “Darkpelos” and creating the mascot “Peludinho” reflects my commitment to maintaining authenticity while establishing a professional presence. By incorporating playful elements like the mascot illustrations for different content categories, the brand successfully balances professionalism with approachability, making it relatable to the target audience of content creators.
Process
Brand Standards
